Part-Time Lecturer – Marketing at EP University College

Part-Time Lecturer – Marketing

Institution: EP University College

Location: Ho, Ghana

Employment Type: Part-Time

Company Profile

EP University College is committed to delivering quality higher education that equips students with the knowledge, practical skills, professional values, and critical-thinking abilities required to succeed in today’s competitive world.

We create an engaging learning environment where students connect academic knowledge with real-world challenges and develop the confidence and competence to contribute meaningfully to business and society.

We are seeking a knowledgeable, creative, and student-focused Part-Time Lecturer – Marketing to join our academic team in Ho.

Where You Come In

As a Part-Time Lecturer in Marketing , you will deliver engaging, relevant, and academically rigorous instruction across assigned marketing courses.

You will plan and deliver lectures, facilitate discussions, develop learning materials, assess student performance, and help students understand how marketing principles influence customer behaviour, brand growth, sales, and organisational performance.

You will bring current industry trends and practical marketing experience into the classroom, helping students understand both traditional and emerging approaches to marketing.

This role is ideal for a marketing professional or academic who combines strong subject knowledge with excellent communication, creativity, teaching, analytical, and student-engagement skills.

Key Accountabilities

In this role, you will

• Plan and deliver high-quality lectures in assigned marketing courses.

• Develop lesson plans, lecture notes, presentations, case studies, exercises, and other learning resources.

• Explain marketing theories, principles, strategies, and concepts clearly and effectively.

• Cover relevant areas such as marketing management, consumer behaviour, market research, branding, sales, advertising, digital marketing, integrated marketing communications, and strategic marketing, as assigned.

• Connect marketing theory to practical business situations and current market trends.

• Facilitate classroom discussions, tutorials, group activities, presentations, and practical learning sessions.

• Encourage students to analyse customer needs, market trends, competitive environments, and business opportunities.

• Use real-world case studies and industry examples to make marketing concepts practical and engaging.

• Introduce students to relevant digital marketing channels, tools, platforms, and emerging marketing technologies.

• Encourage students to develop creative and data-informed marketing solutions.

• Prepare assignments, quizzes, examinations, projects, presentations, and other assessments.

• Mark and grade student work fairly, accurately, and consistently.

• Provide timely and constructive feedback to help students improve their academic performance.

• Monitor student participation, progress, and learning outcomes.

• Provide academic guidance and support to students when required.

• Maintain accurate records of attendance, assessments, grades, and other academic information.

• Participate in examination activities, including invigilation and moderation, when assigned.

• Collaborate with academic colleagues to support effective programme delivery.

• Review and update course content to reflect current marketing practices, technologies, consumer trends, and industry developments.

• Support curriculum review and continuous academic improvement initiatives.

• Maintain professional and ethical standards in teaching, assessment, and student interactions.

• Participate in departmental meetings and other academic activities as required.

• Support student mentoring and academic advising where applicable.

• Keep up to date with developments in marketing, consumer behaviour, advertising, digital media , branding, and related fields.

• Participate in relevant professional development and scholarly activities.

• Contribute ideas that improve teaching quality and student learning outcomes.

• Carry out other reasonable academic duties assigned by the institution.

What We’re Looking For

You will be a strong fit for this role if you

• Demonstrate strong knowledge of marketing principles, strategies, and practices.

• Explain complex marketing concepts clearly and in a practical manner.

• Have strong presentation, facilitation, and classroom management skills.

• Create an inclusive, engaging, and respectful learning environment.

• Communicate confidently and professionally with students and colleagues.

• Encourage students to think critically and creatively about marketing challenges.

• Understand customer behaviour, market trends, and competitive positioning.

• Can connect marketing theory with practical business and industry situations.

• Demonstrate strong analytical, research, and problem-solving skills.

• Understand modern marketing channels, including digital and social media marketing.

• Can design meaningful learning activities and assessments.

• Provide fair, timely, and constructive feedback.

• Demonstrate strong organisational and time-management skills.

• Pay close attention to detail when preparing teaching and assessment materials.

• Demonstrate integrity, professionalism, patience, and fairness.

• Use Microsoft Office, presentation tools, learning management systems, digital marketing platforms, and other relevant technologies effectively.

• Work collaboratively with academic and administrative teams.

• Demonstrate a commitment to continuous learning and professional development.

Qualification & Experience

Candidates should hold a relevant academic qualification in Marketing, Marketing Management, Business Administration, Communications, Advertising, or a related discipline from a recognised tertiary institution.

A Master’s degree or higher in Marketing or a related field will be an advantage.

Relevant professional certifications in marketing, digital marketing, communications, advertising, or related fields will also be an advantage.

Previous experience teaching or lecturing at the tertiary level will be highly valued.

Relevant professional experience in marketing, brand management, digital marketing, market research, advertising, sales, customer experience, communications, or business development will be an advantage.

Candidates should demonstrate strong subject-matter expertise and the ability to translate marketing knowledge into practical learning experiences.

Teaching & Student Engagement

You will help students succeed by

• Creating an engaging and supportive classroom environment.

• Making marketing concepts relevant to real-world business situations.

• Encouraging questions, discussion, creativity, collaboration, and critical thinking.

• Helping students understand how marketing creates value for customers and organisations.

• Using practical case studies, campaigns, and market scenarios to strengthen learning.

• Encouraging students to develop innovative marketing ideas and strategies.

• Helping students understand how data and customer insights inform marketing decisions.

• Identifying areas where students require additional academic support.

• Providing clear explanations and constructive feedback.

• Encouraging independent research and practical problem-solving.

• Helping students develop professional skills that prepare them for careers in marketing and business.

Academic & Professional Standards

You will be expected to

• Maintain high standards of academic integrity and professionalism.

• Apply assessment criteria fairly and consistently.

• Protect confidential student and institutional information.

• Follow university academic policies, procedures, and quality standards.

• Meet teaching, assessment, grading, and reporting deadlines.

• Maintain professional relationships with students and colleagues.

• Keep course materials current and relevant to the changing marketing environment.

• Uphold the reputation and standards of EP University College.

What We Value

We value lecturers who combine marketing expertise with a genuine passion for teaching and student development.

We look for educators who

• Put student learning and development at the centre of their teaching.

• Communicate marketing concepts with clarity.

• Encourage creativity, curiosity, and critical thinking.

• Demonstrate integrity and professional excellence.

• Treat students fairly and respectfully.

• Bring practical industry experience into the classroom.

• Stay informed about changing consumer behaviour and marketing trends.

• Embrace digital tools and innovative teaching approaches.

• Collaborate effectively with colleagues.

• Remain committed to continuous professional development.

Why Join Us?

Joining EP University College gives you the opportunity to share your marketing expertise and contribute to developing future marketing professionals, entrepreneurs, business leaders, and communications specialists.

You will engage with students, bring current industry practices into the classroom, and contribute to an academic environment that values practical learning, creativity, innovation, and professional development.

If you are passionate about marketing, enjoy teaching, and want to make a meaningful impact on students’ academic and professional journeys, we welcome your application.

How to Apply

Apply online by clicking on the application button.

Application Deadline: 30 September 2026