Dealer Manager

Job Title: Dealer Manager

Department: Sales

Reports To: Regional Sales Manager / Zonal Sales Manager

Location: Lagos Island

Job Purpose

To manage and grow the dealer network within an assigned territory.

To ensure dealer performance aligns with company sales targets, brand standards, and customer service expectations.

Key Responsibilities

Identify, recruit, and onboard new dealers.

Monitor dealer performance against sales targets and KPIs.

Develop and implement dealer sales strategies to drive product penetration.

Train and support dealers on product knowledge, pricing, and promotional activities.

Conduct regular market visits to assess dealer operations, branding, and compliance.

Resolve dealer-related issues promptly to maintain strong business relationships.

Analyze sales data to identify growth opportunities and areas of concern.

Prepare and submit periodic reports on dealer performance, market trends, and competitor activities.

Enforce adherence to company policies, pricing structures, and ethical standards.

Key Performance Indicators (KPIs)

Dealer recruitment and retention rate

Sales target achievement by dealers

Qualifications and Experience

Strong negotiation and relationship management skills

Good knowledge of distribution networks and dealer operations

Proficiency in MS Office tools

Skills

Sales planning and forecasting

Communication and interpersonal skills

Problem-solving ability

Market analysis and reporting

Team coordination

Work Environment

Field and office-based activities